Affiliate Compliance Guide
Compliance is not just a legal formality, it protects your account, your payouts, and your program's reputation. Here is what to know.
Anupam KumarJuly 21, 20262 min read1,200 views
Anupam Kumar
Performance Marketing Strategist
Anupam kumar a full-funnel performance marketing strategies that connect paid acquisition to affiliate and partnership channels. He has spent his career optimizing campaigns across search, social, and native platforms, with a particular focus on attribution modeling and budget allocation. Anupam writes frequently about the intersection of paid media economics and affiliate performance.
13 articles published
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Facebook Ads Scaling Guide
Scaling too fast is the fastest way to kill a winning Facebook campaign. Here is how to grow spend without losing performance.
Anupam KumarJuly 18, 20262 min read784 views
CPA vs CPL vs CPS
Three letters, three very different payout structures. Here is how CPA, CPL, and CPS compare and when to use each.
Anupam KumarJuly 11, 20263 min read1,201 views
Performance Marketing Trends
From AI-driven bidding to first-party data, here are the shifts reshaping performance marketing in 2026.
Anupam KumarJuly 6, 20262 min read5,215 views
How to Increase EPC
EPC is the metric that actually determines profitability. Here is how to move it in the right direction.
Anupam KumarJuly 1, 20262 min read3,600 views
Affiliate Fraud Prevention
Fraud costs publishers and advertisers real money. Here is how to spot it early and keep your account in good standing.
Anupam KumarJune 26, 20262 min read2,600 views
Lead Generation Guide
Lead generation is one of the most durable affiliate verticals when done with real attention to lead quality. Here is how it works.
Anupam KumarJune 23, 20262 min read1,900 views
Top Affiliate Tools
The right toolkit saves hours every week. Here are the categories of tools that make the biggest difference for affiliate publishers.
Anupam KumarJune 16, 20263 min read2,100 views