What Is CPI? Cost Per Install Campaigns Explained
CPI campaigns pay for app installs. Learn how installs are tracked, how to calculate CPI and how to make sure you are buying real users.
Anupam KumarOctober 18, 20262 min read989 views
Anupam Kumar
Performance Marketing Strategist
Anupam kumar a full-funnel performance marketing strategies that connect paid acquisition to affiliate and partnership channels. He has spent his career optimizing campaigns across search, social, and native platforms, with a particular focus on attribution modeling and budget allocation. Anupam writes frequently about the intersection of paid media economics and affiliate performance.
19 articles published
Anupam KumarContinue Reading
What Is a Postback URL? S2S Tracking Explained
Postback URLs are the most reliable way to record affiliate conversions. Learn how server-to-server tracking works, with a clear example and fixes for common errors.
Anupam KumarOctober 15, 20263 min read1,656 views
What Is CPA Marketing and How Does It Work?
CPA marketing pays for actions, not clicks or impressions. Learn how it works, what offers exist and how beginners can start safely.
Anupam KumarSeptember 12, 20262 min read4,391 views
Cookieless Tracking: Affiliate Tracking Without Third-Party Cookies
Browsers block more cookies every year. Learn how cookieless tracking with postbacks and first-party data keeps affiliate conversions accurate.
Anupam KumarAugust 7, 20262 min read4,799 views
Performance Marketing vs Digital Marketing
Digital marketing is the big umbrella; performance marketing is the part that pays for measurable results. Here is how they differ and how to use both.
Anupam KumarAugust 5, 20261 min read6,588 views
Attribution Models Explained for Affiliate Marketing
When a customer clicks several links before buying, who gets credit? Attribution models decide. Here is how each one works for affiliates.
Anupam KumarJuly 27, 20262 min read5,712 views
Affiliate Compliance Guide
Compliance is not just a legal formality, it protects your account, your payouts, and your program's reputation. Here is what to know.
Anupam KumarJuly 21, 20262 min read1,223 views
Facebook Ads Scaling Guide
Scaling too fast is the fastest way to kill a winning Facebook campaign. Here is how to grow spend without losing performance.
Anupam KumarJuly 18, 20262 min read801 views