Campaign Optimization

ROAS tells you how much revenue every rupee of ad spend brings back. Learn the formula, break-even ROAS and how to improve it.

Daniel Cole

Search arbitrage buys traffic for less than it earns from search ads. Here is how search feeds and RSOC work, how to calculate profit and the rules you must follow.

Daniel Cole

Brand bidding is one of the most common affiliate policy issues. Learn what it is, why brands restrict it and how both sides can avoid disputes.

Daniel Cole

Media buying is the skill of buying ad space that pays back. Learn the basics, from pricing models to testing and scaling.

Daniel Cole

Digital marketing is the big umbrella; performance marketing is the part that pays for measurable results. Here is how they differ and how to use both.

Anupam Kumar

When a customer clicks several links before buying, who gets credit? Attribution models decide. Here is how each one works for affiliates.

Anupam Kumar

Scaling too fast is the fastest way to kill a winning Facebook campaign. Here is how to grow spend without losing performance.

Anupam Kumar

AI is changing how affiliates test creative, optimize bids, and analyze traffic. Here is what actually works right now.

Garima Singh