Attribution

CPI campaigns pay for app installs. Learn how installs are tracked, how to calculate CPI and how to make sure you are buying real users.

Anupam Kumar

Postback URLs are the most reliable way to record affiliate conversions. Learn how server-to-server tracking works, with a clear example and fixes for common errors.

Anupam Kumar

Browsers block more cookies every year. Learn how cookieless tracking with postbacks and first-party data keeps affiliate conversions accurate.

Anupam Kumar

When a customer clicks several links before buying, who gets credit? Attribution models decide. Here is how each one works for affiliates.

Anupam Kumar

From AI-driven bidding to first-party data, here are the shifts reshaping performance marketing in 2026.

Anupam Kumar

Tracking is the invisible backbone of every affiliate commission. Here is exactly how it works, end to end.

Anupam Kumar

Tracking pixels are one of the oldest tools in affiliate tracking, and one of the most misunderstood. Here is how they actually work.

Anupam Kumar

Views and clicks feel productive to track, but a small set of KPIs actually determines whether a campaign is working. Here is what to track and why.

Ryan Bennett