Tools, techniques, and best practices for tracking conversions and measuring campaign performance.
9 articles
Postback URLs are the most reliable way to record affiliate conversions. Learn how server-to-server tracking works, with a clear example and fixes for common errors.
Anupam KumarROAS tells you how much revenue every rupee of ad spend brings back. Learn the formula, break-even ROAS and how to improve it.
Daniel ColeBrowsers block more cookies every year. Learn how cookieless tracking with postbacks and first-party data keeps affiliate conversions accurate.
Anupam KumarWhen a customer clicks several links before buying, who gets credit? Attribution models decide. Here is how each one works for affiliates.
Anupam KumarEPC is the metric that actually determines profitability. Here is how to move it in the right direction.
Anupam KumarFraud costs publishers and advertisers real money. Here is how to spot it early and keep your account in good standing.
Anupam KumarTracking is the invisible backbone of every affiliate commission. Here is exactly how it works, end to end.
Anupam KumarTracking pixels are one of the oldest tools in affiliate tracking, and one of the most misunderstood. Here is how they actually work.
Anupam Kumar
