Tracking & Analytics

EPC is the metric that actually determines profitability. Here is how to move it in the right direction.

Anupam Kumar

Fraud costs publishers and advertisers real money. Here is how to spot it early and keep your account in good standing.

Anupam Kumar

Tracking is the invisible backbone of every affiliate commission. Here is exactly how it works, end to end.

Anupam Kumar

Tracking pixels are one of the oldest tools in affiliate tracking, and one of the most misunderstood. Here is how they actually work.

Anupam Kumar

Views and clicks feel productive to track, but a small set of KPIs actually determines whether a campaign is working. Here is what to track and why.

Ryan Bennett