CPA Marketing

CPI campaigns pay for app installs. Learn how installs are tracked, how to calculate CPI and how to make sure you are buying real users.

Anupam Kumar

CPA marketing pays for actions, not clicks or impressions. Learn how it works, what offers exist and how beginners can start safely.

Anupam Kumar

Three letters, three very different payout structures. Here is how CPA, CPL, and CPS compare and when to use each.

Anupam Kumar

A great CPA offer with a weak landing page still fails. Here is what actually drives conversions.

Anupam Kumar

Higher CPA payouts are not random. Here is what separates premium-paying networks from the rest, and how to get accepted into them.

Ryan Bennett