Affiliate Conversion Optimization
Small, disciplined changes to your funnel usually beat one dramatic redesign. Here is a framework for testing what actually moves conversions.
Anupam KumarApril 12, 20262 min read5,215 views
Anupam Kumar
Performance Marketing Strategist
Anupam kumar a full-funnel performance marketing strategies that connect paid acquisition to affiliate and partnership channels. He has spent his career optimizing campaigns across search, social, and native platforms, with a particular focus on attribution modeling and budget allocation. Anupam writes frequently about the intersection of paid media economics and affiliate performance.
19 articles published
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Affiliate Marketing Glossary
From CPA to smartlinks to chargebacks, this glossary breaks down the affiliate marketing terms you will encounter most often.
Anupam KumarMarch 18, 20263 min read9,813 views
Tracking Pixels Explained
Tracking pixels are one of the oldest tools in affiliate tracking, and one of the most misunderstood. Here is how they actually work.
Anupam KumarFebruary 16, 20262 min read7,108 views