What Is ROAS and How Do You Calculate It?
ROAS tells you how much revenue every rupee of ad spend brings back. Learn the formula, break-even ROAS and how to improve it.
Daniel ColeOctober 2, 20262 min read1,424 views
Daniel Cole
Paid Media Director
Daniel oversees paid acquisition strategy across Google, Meta, and programmatic channels for NextagMedia and its affiliate partners. He has managed campaigns across multiple verticals and specializes in scaling spend profitably while protecting brand safety and platform compliance. Daniel is known for his data-driven approach to creative testing and bid strategy.
6 articles published
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Search Arbitrage Explained: How Search Feeds and RSOC Work
Search arbitrage buys traffic for less than it earns from search ads. Here is how search feeds and RSOC work, how to calculate profit and the rules you must follow.
Daniel ColeSeptember 2, 20263 min read3,759 views
Brand Bidding in Affiliate Marketing: Rules and Risks
Brand bidding is one of the most common affiliate policy issues. Learn what it is, why brands restrict it and how both sides can avoid disputes.
Daniel ColeAugust 18, 20262 min read4,816 views
Media Buying for Beginners
Media buying is the skill of buying ad space that pays back. Learn the basics, from pricing models to testing and scaling.
Daniel ColeAugust 11, 20262 min read3,186 views
Campaign Optimization Checklist
A campaign that is not actively optimized quietly decays. Use this checklist to keep performance improving instead of drifting.
Daniel ColeJune 6, 20262 min read2,616 views
Google Ads for Affiliates
Google Ads can be a powerful affiliate traffic source if you respect the platform rules. Here is how to do it right.
Daniel ColeFebruary 26, 20263 min read11,214 views