Cross-Device Tracking

Postback URLs are the most reliable way to record affiliate conversions. Learn how server-to-server tracking works, with a clear example and fixes for common errors.

Anupam Kumar

Browsers block more cookies every year. Learn how cookieless tracking with postbacks and first-party data keeps affiliate conversions accurate.

Anupam Kumar

When a customer clicks several links before buying, who gets credit? Attribution models decide. Here is how each one works for affiliates.

Anupam Kumar

Tracking is the invisible backbone of every affiliate commission. Here is exactly how it works, end to end.

Anupam Kumar

Tracking pixels are one of the oldest tools in affiliate tracking, and one of the most misunderstood. Here is how they actually work.

Anupam Kumar